Tuesday 29 April 2008

Nelson off!

It is the problem with advertising, that it it is an open ended message. it power lies then in in ambiguity.I mean the product is always also their, and yet always with other thing. Any attack on it, or any attempt t place it in a gallery of shame is likely to come unpicked, as these extra elements demand their also also (and so comment of whether the criticism is all that advert is).
in the end the only real thing to do is to escape this full nelson, is not to engage with the advertising medium at all. Which is easier than it sounds, as it is only advertising that claims that the adverts are universal.


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